Year 2017, Goldilocks opened its doors to the Daly City residents when it opened its new South San Francisco location. In March 2016, another store located in Carson, CA started serving the Filipino and growing mainstream followers of the Filipino cuisine. In 2015, Goldilocks opened new stores in the Los Angeles Area. During the company’s 40th year anniversary in 2006, Goldilocks marked the year by opening its 200th store in the Philippines. Two years later, a 17th US outlet opened in Las Vegas, Nevada. The Goldilocks store in Davao kicked off its Mindanao operations in 2002. Within the first 10 years of the new millenium, Goldilocks had several noteworthy achievements in terms of national and global expansion. In 1995, the Cebu commissary was established to serve the Southern Region. began in 1993, opening the doors for Filipino entrepreneurs to share in the growth of the brand. The succeeding decade was distinctly eventful for Goldilocks President and now Chairman, Mr. Today, it’s hard to imagine a major mall without a Goldilocks Store. The store was a great success in bringing the Filipinos’ favorite goodies to the community that more stores quickly opened in the Bay Area, San Diego, and Nevada.įollowing the success of this branch, the company opened stores in various locations within Metro Manila. In the 1970s the first Goldilocks store in the U.S. This eventually led to numerous catering opportunities for Malacañang functions that included the 1981 visit of Pope John Paul II for the beatification of Saint Lorenzo Ruiz. It was also in 1969 that Goldilocks began its catering business, companies like Philippine Airlines, Air Manila, Filipinas Orient and Monte de Piedad were the first to avail of this service. 2 years later, a 2nd store was opened in Mandaluyong and on the same year, the first commissary was set up beside the 3rd branch. Goldilocks customers were served “short orders” of sotanghon and pancit palabok, arroz caldo, fresh lumpia, ham sandwich, and halo-halo. Their continued success promoted the decision to open as a coffee shop (a novel concept then) one year later. 1st Day sales amounted to only ₱574.00 (or just over $10 in today’s economy). On the sisters Milagros and Clarita opened a small bakeshop on a 70 sq m space on the ground floor of a 3-storied building on Pasong Tamo, it had 2 display cases and 10 employees to bake, cook, and pack several products.
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